Social media is changing the way people are interacting, shopping, and sharing ideas online. It accounts for over 1.5 billion active users every month. This explains why Facebook paid ads present ideal marketing opportunities for many people. Facebook does not limit you to targeting ads based on time of day or geographic location alone. If you want to run a marketing campaign targeting men looking for certain sportswear in Texas, you could it. This is because Facebook ads are powerful marketing tools.
However, it seems like Facebook paid advertisement campaign produces inferior results, that end up with a low click through rates, poor conversions, and negative ROI. It is important to understand 5 reasons your Facebook ads aren’t converting:
Although Facebook offers superior targeting capabilities, there are several advertisers that end up targeting markets, which are not relevant, too small, or too large to the product or service they are selling. Moreover, they fail to target the right market size, which will optimize each Facebook ad campaign. It is advisable to use the past results to target your ads properly.
The main weakness of Facebook ad campaign , when compared to other ad programs such as Google Adwords, is that users go to the platform to be social. On the other hand, when a person types a query into the search engine, he or she is looking for information, and one of the Adwords can be helpful.
Fortunately, you can remedy this by choosing an eye-catching image. Moreover, the image ought to be relevant to your promotions. If there is a low clickthrough rate, the image you choose should be one of the elements to test. You should work with a qualified design or marketing professional to create the best image for your ad. If you live in Orange County CA, consider this Garden Grove SEO and design expert.
Description or headline not compelling
You should note that Facebook ads do not offer adequate room to talk about your service or product. In fact, you are only given 25 characters for the title and 135 characters for the description. Thus, you need to say a lot in such little amount of text. If you are not a great copywriter, then you should outsource your marketing campaigns.
When advertising on Facebook, it is important to have a clear proposition. This means understanding what you need to target and your specific needs or requirements to address.
Not testing your Ad Copy
Since there are several things online, it is difficult to know whether your description text or headline are effective as they should be. The good thing with Facebook ads is that they offer you capability. It is advisable to run a few variations to uncover compelling ad text options.
According to marketing experts, these ads become stale in 3 to 4 days. This means that you should keep on revising your campaigns. This is necessary to gain adequate attention.
A stale ad can result from using the wrong form of Facebook ad. It is important to note that there are several paid ad formats such as sampling ads, like ads, poll ads, and more. Thus, if you are not realizing results, you may have chosen a wrong type of ad, which is not relevant to your target market. It is advisable to experiment different types and see whether you results are improving.
Recent marketing studies reveal that Facebook ads are difficult to master. You should ensure all pieces of your ad are working together. If your ad does not convert, this can lead to business failure in generating leads through Facebook ads. It is necessary to do it right. In fact, if you get it right, you will be amazed at the results you achieve.
Facebook is a popular site. This means that for your ad to be effective, it cannot be a one-way thing. It is necessary to give your target market a great engagement. You can achieve this by following up with personal interaction. In this way, you can build a good relationship with the target market. Moreover, you will be sure to get more value out of the Facebook advertising campaign.
If you want your Facebook ad campaign to be successful, you need to test different types and formats of ads. This will help you know what works and what does not work. Since you are not capped on the number of ads, why limit yourself? Moreover, this will help you reach different audiences. In any case, you will not be putting all your eggs in a single basket.