5 Reasons Your Facebook Ads Aren’t Converting

Social media is changing the way people are interacting, shopping, and sharing ideas online. It accounts for over 1.5 billion active users every month. This explains why Facebook paid ads present ideal marketing opportunities for many people. Facebook does not limit you to targeting ads based on time of day or geographic location alone. If you want to run a marketing campaign targeting men looking for certain sportswear in Texas, you could it. This is because Facebook ads are powerful marketing tools. 

However, it seems like Facebook paid advertisement campaign produces inferior results, that end up with a low click through rates, poor conversions, and negative ROI. It is important to understand 5 reasons your Facebook ads aren’t converting: 

Poor targeting

Although Facebook offers superior targeting capabilities, there are several advertisers that end up targeting markets, which are not relevant, too small, or too large to the product or service they are selling. Moreover, they fail to target the right market size, which will optimize each Facebook ad campaign. It is advisable to use the past results to target your ads properly. 

Poor Image

The main weakness of Facebook ad campaign , when compared to other ad programs such as Google Adwords, is that users go to the platform to be social. On the other hand, when a person types a query into the search engine, he or she is looking for information, and one of the Adwords can be helpful. 

Fortunately, you can remedy this by choosing an eye-catching image. Moreover, the image ought to be relevant to your promotions. If there is a low clickthrough rate, the image you choose should be one of the elements to test. You should work with a qualified design or marketing professional to create the best image for your ad. If you live in Orange County CA, consider this Garden Grove SEO and design expert. 

Description or headline not compelling

You should note that Facebook ads do not offer adequate room to talk about your service or product. In fact, you are only given 25 characters for the title and 135 characters for the description. Thus, you need to say a lot in such little amount of text. If you are not a great copywriter, then you should outsource your marketing campaigns.

When advertising on Facebook, it is important to have a clear proposition. This means understanding what you need to target and your specific needs or requirements to address.

Not testing your Ad Copy

Since there are several things online, it is difficult to know whether your description text or headline are effective as they should be. The good thing with Facebook ads is that they offer you capability. It is advisable to run a few variations to uncover compelling ad text options. 

Stale Ad

According to marketing experts, these ads become stale in 3 to 4 days. This means that you should keep on revising your campaigns. This is necessary to gain adequate attention. 

A stale ad can result from using the wrong form of Facebook ad. It is important to note that there are several paid ad formats such as sampling ads, like ads, poll ads, and more. Thus, if you are not realizing results, you may have chosen a wrong type of ad, which is not relevant to your target market. It is advisable to experiment different types and see whether you results are improving. 

Recent marketing studies reveal that Facebook ads are difficult to master. You should ensure all pieces of your ad are working together. If your ad does not convert, this can lead to business failure in generating leads through Facebook ads. It is necessary to do it right. In fact, if you get it right, you will be amazed at the results you achieve. 

Facebook is a popular site. This means that for your ad to be effective, it cannot be a one-way thing. It is necessary to give your target market a great engagement. You can achieve this by following up with personal interaction. In this way, you can build a good relationship with the target market. Moreover, you will be sure to get more value out of the Facebook advertising campaign. 

If you want your Facebook ad campaign to be successful, you need to test different types and formats of ads. This will help you know what works and what does not work. Since you are not capped on the number of ads, why limit yourself? Moreover, this will help you reach different audiences. In any case, you will not be putting all your eggs in a single basket. 

Artistic Photography

Darfunky PhotographyIt’s one thing to be a photographer. It’s another thing to be an artist. This post is about the difference between the business world and the photography world. It’s the difference between the passionate artist and the money-hungry workaholic.

When I first started photography, I got into it as a passion project. I liked shooting photos of birds, trees, babies and so on. I loved that I could capture something beautiful and that what I had to show people made them happy or gave them a warm feeling inside. This is how I got into the business. Eventually it lead to people asking me to do their weddings. Friends would call me to take pictures of their kids and offered money. Musicians would invite me to their shows and asked me to bring my camera. It only made sense that my passion become my business.

Starting up as a photographer is easy when it’s truly your passion. Because it’s what you love, you’d do it regardless of the pay. And as you build your portfolio, people come to respect you more and offer you more money. It just happens to work out that the things you love are the things that will pay you the most.

On the other side of the coin you get people who are hungry for money and looking for a way to do it quick and easy. Someone buys a DSLR at Best Buy and calls himself a professional photographer or a wedding photographer. The angle that he takes his picture is off, the aperture isn’t quite set right, he lets too much light in and produces low quality pictures. This is typical of someone who looks at art as a way to make money, and nothing more.

It’s a shame that the amateur photographer who happens to be a good salesman can get so far. He couldn’t tell you what an f-stop is, but he can give you all the words in the world to make you think that your wedding is going to be the most beautiful shoot there’s ever been. He’ll show you a couple of fluke shots that he got and then take your money. In most cases, he’ll produce a photo that you’ll like, but to any pro it’ll look like one of your friends took the shot.

My point in writing this is simply that photography is an art form. It’s supposed to communicate. It’s so much more than a profession. The true artist is going to make a good photographer, and that’s who you want to do your shoots.

I don’t mean to bring down other photographers. Chances are you’ll find the photographer you want because he produces quality pictures that appeal to you. But I truly believe that when you pick your photographer and talk to them, you should find out if they’re really an artist or if they’re just a business man/woman. This could make a big difference for you. Pick someone who truly holds their craft to heart and cares about what they produce for you.